Monday, December 15, 2008
WARNING: This film doesn't exist?
Branding, addiction, sneaker culture and legal infringement are explored when artist/designer Ari Saal Forman mash-ups the lively Newport cigarette brand into a cool “Nike-like” sneaker.
Shot at the height of the sneaker movement in 2006 and in present day, the short film reveals how trends quickly turn and how these urban expressionists compete even harder to stand out. Sneaker collectors soon face their own (cigarette like) addictions and Ari gets a legal gag for his clever design.
The “alive with pleasure” moment that “legally never happened” is presented with before and after accounts.